November 12-14 | Phoenix, Arizona
3 days that will change your business FOREVER:
🌎 Exclusive workshops from world-class business coaches.
🏀 Tactical playbooks for business growth.
🤝 Real-life networking with other high-growth companies.
What is playbook?
Playbook isn't your average conference.
We're talking must-steal strategies, hands-on building, and real-time results.
Who's this event for? 🙋
🧰 Company builders and operations experts.
Do you believe in the power of operations in building a thriving business? Playbook shows you how to write your winning playbook.
💼 Founders and their executive leaders.
Ready to scale? Your team will leave inspired and aligned with the immediate changes you can make in your business.
⚙️ Anyone ready to harness the power of systems and processes.
Dreaming of streamlined processes, peak efficiency, and an empowered team? Playbook will give you the winning plays for operational excellence.
What to expect during your Playbook experience? 🎟️
✍️ Exclusive hands-on workshops for building a better business.
Master your skills through interactive workshops and put learnings into action.
💪 Hard-hitting advice from badasses who've been there, crushed that.
Gain actionable insights from industry titans and Trainual masterminds.
🏀 Battle-tested playbooks to transform into a lean, mean, growth machine.
Deep dive into the latest systems and processes strategies.
🤝 Real-life networking with other high-growth companies.
Forge unforgettable networking connections with like-minded peers.
Featuring
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agenda overview
Trainual Customer Day
In this full-day workshop, we'll dive deep into practical tips and tricks to get more out of Trainual.
*If you’re a current customer, these sessions are included at no additional charge.
Welcome & Kick off
Join Chris Ronzio, CEO of Trainual, for a behind-the-scenes look at what we've been up to and what's next. Discover new features, celebrate milestones, and get excited for the future of Trainual.
How To Build A "Best Place To Work" (4 Years In a Row)
Building a workplace where employees want to stay is more than just a goal—it’s a necessity. Join Sasha's Robinson, Trainual's VP of People Operations, as she unpacks the playbook for building a best place to work. From onboarding experiences that set the tone to innovative ways of keeping the culture alive as you grow, this session will provide actionable insights and real-life stories that you can take back and implement at your own organization
☕ Break
What does a *perfect* Trainual account look like?
Ever wonder what makes a Trainual account truly exceptional? Challenge accepted! In this session, we'll dive into Trainual's own account, setting the Playbook 'gold standard' for onboarding, scalability, and efficiency. Whether you're just getting started or looking to fine-tune your current setup, this session will provide insights and strategies to help you build your version of the perfect Trainual account.
The great Trainual tidy-up: Best practices for a squeaky-clean account
Raise your hand if your Trainual account has gotten... a little messy. ✋🏻 In this interactive session you'll learn best practices for cleaning up and maintaining a squeaky-clean Trainual account.
🥪 Lunch
Navigating growth: Insights from Trainual’s most successful customers
Curious about how Trainual’s top customers have leveraged the platform to fuel their growth? Join us for an engaging session where we interview some of Trainual’s most successful users. They’ll share their real-world experiences, strategies that worked, and tips for overcoming challenges.
🎙️ Special live recording of Inside the Process Podcast
Before entering the venture capital world, Hayfa Aboukier led the Customer Success team at the rocket ship HR payroll company, Gusto, through their most pivotal years of growth. But as a fractional startup advisor, Hayfa also happens to be Trainual's own strategic planning facilitator. So on this special live edition of the Inside The Process podcast, you get to literally go inside the last three years of Trainual's leadership sessions.
How to build a Trainual content creation machine
Learn the insider tactics to automate content updates, engage your team in content creation, and ensure your Trainual stays the beating heart of your company’s operations. It’s time to stop playing catch-up and start leading the pack with a content machine that works as hard as you do.
☕ Break
Announcing Soon!
This Is How We Do It: Trainual Executive Panel
Ever wonder how Trainual went from startup to scale-up with lightning speed? Join us for an exclusive, behind-the-scenes look as top Trainual executives peel back the layers on what makes our company tick. Discover the strategies, systems, and culture hacks that have fueled our rapid growth without compromising our core values.
☕ Break
Top Lessons Learned From Running the Business AND the Antarctica Marathon
One month into launching Trainual, the Ronzio brothers signed up to run a marathon in Antarctica. Yeah, seriously. At the time, they couldn't afford the trip. Nor could they take 3 weeks away from Trainual without it going to zero. Oh, and neither of them had ever even run a marathon. But the waiting list was 5 years long. So they committed to this massive dream and set the intention that when their time came to run this race, they'd be ready. This is that story.
🎉 VIP Welcome Party
Get ready for an unforgettable night packed with surprises at an incredible venue! We're thrilled to announce that this event will be held at the Player 15 HQ, home to the Phoenix Mercury's brand-new, state-of-the-art $100M training facility. This stunning location will set the stage for an evening you won't want to miss!
Certified Partner Camp
This immersive, pre-conference workshop is designed to propel Trainual Certified Partners to the next level.
Hosted at Trainual HQ
*If you're a current Trainual Certified Partner, these sessions are included at no additional charge.
☕️ Coffee & Networking
Welcome & Certified partner program updates
Amplifying your message: where, when, & how?
beyond the likes: building a personal brand that drives conversation & business
☕ Break
The Business of you: selling & marketing your expertise
🥪 Lunch
What's working now?
Partner panel discussion
The past, present, & future of trainual
☕ Break
Storytelling, systems, & strategy: How to turn reputation into revenue through creative growth marketing
the power of paid discovery sessions
☕ Break
Designing your perfect practice
closing thoughts & previewing playbook
Bubbles & Brews Partner Networking hour
🎉 VIP Welcome party
PLAYBOOK Kick off!
The Secrets to Scaling Your Business Are Hiding In Plain Sight
Chris teaches how to systemize your organization by rethinking how you see it. Learn to organize chaos, create a culture of continuous improvement, scale through simplification, and become a visionary leader.
Daymond John's Keynote
When Daymond John founded FUBU in 1992, he was wearing every hat in the business. In fact, at first, he was making every hat with a sewing needle and a vision! Over the course of the next decade, Daymond scaled FUBU into a multi-billion dollar, global brand. In his inspiring keynote, Daymond shares his winning playbooks, how he learned to take off each hat and scale his business, mistakes he made so you don't have to, plus what this Shark wants to see in a business before he cuts a check (in or out of the Tank).
☕ Break
The Power of Personal Branding For Leaders
A popular subject on LinkedIn and in the office, personal branding is the most important way to stand out in a crowded marketplace and get eyes on your company! Join award-winning speaker and writer, Goldie Chan, who will go over how to build, grow and sustain a memorable, relatable and unforgettable personal brand and how to use it to get eyes on your company and beyond.
The Evergreen Campaign: Your 24/7 Strategy for Consistent Growth
Discover the one campaign every brand needs for reliable, long-term results. In this session, eCommerce expert Ezra Firestone—founder of multiple 8-figure brands and a leading authority on digital marketing—reveals how to set up an always-on strategy that delivers steady sales and customer engagement without constant management. Regardless of the industry you're in, you'll learn how to implement a campaign that keeps working, even when you’re not.
Founder fireside
Announcing soon!
🥪 Lunch
Keynote Session
🧘 Moment of movement
Breathe deep or break a quick sweat! Your call.
Courtside chat w/ executives from the Phoenix Suns & Phoenix Mercury 🏀
Join us for a fireside chat with Phoenix Suns and Phoenix Mercury CEO Josh Bartelstein and EVP & CRO Dan Costello. We’ll discuss how the organization continues to set new standards in sports and entertainment including industry-shifting partnerships (like broadcasting Suns and Mercury games to all fans across Arizona), to elevating the fan experience and building a strong organizational culture.
Founder fireside
Announcing soon!
The profit edge: Real world strategies to super-size your sales
Did you know 91% of businesses fail within their first 10 years? And it’s not because of bad ideas, marketing, or even bad founders. In this session, Candy draws from 26 years of experience across diverse industries to reveal the systems and strategies that fuel long-term success. She’ll show you how to increase cash flow, build scalable customer acquisition processes, and focus on the key metrics that drive business growth.
Whether you’re looking to enhance operational efficiency or boost your company’s bottom line, you’ll walk away with actionable insights to grow a business that’s scalable, efficient, and profitable.
☕ Break
The Art of Doing Everything (Without Sacrificing Anything)
Learn how to execute at the speed of ideas, design your life to attract an abundance of opportunity, and operate at the highest levels without taking any irons out of the fire. Buckle up as we barrel through the whirlwind of ideas that birthed a SaaS company on the Spotify charts and a brand new children's book.
Announcing Soon!
Closing Remarks
🥳 Playbook After-Party w/ special musical guest
We’re excited to announce that the Playbook 2024 After Party will be hosted at the Player 15 HQ, featuring the Phoenix Mercury’s brand-new, cutting-edge $100M training facility. But that's just the beginning—a special musical guest will be joining us, ensuring the night is one to remember. Make sure you're there to experience it all!
Recharge and reflect: An open house at Trainual HQ
Personal growth is part of the journey. Join us for a half-day recharge session at the Trainual office. Start with an (optional) yoga session and brunch, then join our certified partners and leadership team for a couple rounds of interactive AMA sessions (and a few surprises too!)
This open house is your opportunity to recharge, reflect, and cultivate both personal and professional growth. Details will be announced soon!
BELIEVE THE hype
about the venue
Conference location: Warehouse215
Warehouse 215, a historic downtown Phoenix landmark, will be the captivating backdrop for Playbook. Nestled in the city's vibrant warehouse district, this industrial gem exudes a raw, authentic charm. With its convenient location and ample on-site parking, Warehouse 215 offers easy accessibility for guests from all corners of the city.
215 E Grant St, Phoenix, AZ 85004
Recommended hotels:
- Home2 Suites by Hilton Phoenix (.4 miles)
- Courtyard Phoenix Downtown (.6 miles)
- Moxy Phoenix Downtown (.6 miles)
- The Residence Inn Phoenix Downtown (.6 miles)
- Kimpton Hotel Palomar Phoenix (.7 miles)
- Renaissance Phoenix Downtown (.8 miles)
- Hyatt Regency Phoenix (.8 miles)
MEET THE sponsors
register
👋 General admission pass
- Access to all in-person content and programming November 13-14
- Invitation to the Playbook After Party on Wednesday, November 13 at 5pm
- Special experiential opportunities with sponsors
🤝 VIP pass
- Everything in the General admission pass plus:
- Reserved front row seating
- Exclusive meet-and-greets with speakers
- Access to the VIP welcome party on Tuesday, November 12
- VIP lounge access
