2024 Sold Out!  |  2025 Announcing Soon

The ULTIMATE "get serious about your business" conference:

🌎 Exclusive workshops from world-class business leaders.

🏀 Tactical playbooks to help onboard, train, grow, & retain.

🤝 Networking with process-obsessed, growth-minded pros.

JOIN WAITLIST

What is playbook?

This isn't your average conference.

We're talking must-steal strategies, hands-on building, and real-time results.

Who's this event for? 🙋

🧰 Company builders and operations experts.

Do you believe in the power of operations in building a thriving business? Playbook shows you how to write your winning playbook.

💼 Founders and their executive leaders.

Ready to scale? Your team will leave inspired and aligned with the immediate changes you can make in your business.

⚙️ Anyone ready to harness the power of systems and processes.

Dreaming of streamlined processes, peak efficiency, and an empowered team? Playbook will give you the winning plays for operational excellence.

What is Playbook 2024?

What to expect during your Playbook experience? 🎟️

✍️ Exclusive hands-on workshops for building a better business.

Master your skills through interactive workshops and put learnings into action.

💪 Hard-hitting advice from badasses who've been there, crushed that.

Gain actionable insights from industry titans and Trainual masterminds.

🏀 Battle-tested playbooks to transform into a lean, mean, growth machine. 

Deep dive into the latest systems and processes strategies.

🤝 Real-life networking with other high-growth companies.

Forge unforgettable networking connections with like-minded peers.

2024 Speakers

Daymond John
Founder of FUBU & star of ABC's Shark Tank
Goldie Chan
Award-winning branding and storytelling writer, speaker and cancer survivor
As the Founder and CEO of Trainual, Chris is on a mission to help business leaders document and delegate so they have more time to focus on the things they love. Serving businesses in every country in the world, Trainual has been recognized on Inc.’s Best Workplaces list for 4 straight years, and landed in the top 5% of the 2022 Inc. 5000 list. Chris is also the author of the best-selling book “The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You".
Chris Ronzio
Founder & CEO, Trainual
Jonathan is the founding partner & CMO of Trainual.
Jonathan Ronzio
Co-Founder & CMO, Trainual
Josh Bartelstein
CEO, Phoenix Suns & Phoenix Mercury
Hayfa Aboukier
Startup Advisor | Principal, Range Ventures
Marcus Murphy
Playbook MC & Trainual's VP of BD
Founders Organization gives business owners tools to unlock the next level of profit, wealth, and freedom.
Candy Valentino
Founder & CEO, Founders Organization
Ezra Firestone
CEO of Zipify Apps, BOOM! Beauty, oVertone Color, and Founder of Smart Marketer
Sasha Robinson
VP of People, Trainual
Ryan Deiss
Founder & CEO of The Scalable Company and DigitalMarketer.com
Dan Costello
EVP & CRO, Phoenix Suns & Phoenix Mercury

2024 agenda

8:00 AM - 6:00 PM

Trainual Customer Day

In this full-day workshop, we'll dive deep into practical tips and tricks to get more out of Trainual.  

*If you’re a current customer, these sessions are included at no additional charge.

9:00 AM - 9:45 AM

Welcome & Kick off

Join Chris Ronzio, CEO of Trainual, for a behind-the-scenes look at what we've been up to and what's next. Discover new features, celebrate milestones, and get excited for the future of Trainual.

Chris Ronzio
Founder & CEO, Trainual
9:45 AM - 10:30 AM

How To Build A "Best Place To Work" (4 Years In a Row)

Building a workplace where employees want to stay is more than just a goal—it’s a necessity. Join Sasha's Robinson, Trainual's VP of People Operations, as she unpacks the playbook for building a best place to work. From onboarding experiences that set the tone to innovative ways of keeping the culture alive as you grow, this session will provide actionable insights and real-life stories that you can take back and implement at your own organization

Sasha Robinson
VP of People, Trainual
10:30 AM - 10:45 AM

☕ Break

10:45 AM - 11:30 AM

What does a *perfect* Trainual account look like?

Ever wonder what makes a Trainual account truly exceptional? Challenge accepted! In this session, we'll dive into Trainual's own account, setting the Playbook 'gold standard' for onboarding, scalability, and efficiency. Whether you're just getting started or looking to fine-tune your current setup, this session will provide insights and strategies to help you build your version of the perfect Trainual account.

Sara Beech
Director of Sales, Trainual
Tara Montoya
Sr. People Ops Manager, Trainual
Hannah Clack
Product Marketing Manager, Trainual
11:30 AM - 12:30 PM

The great Trainual tidy-up: Best practices for a squeaky-clean account

Raise your hand if your Trainual account has gotten... a little messy. ✋🏻 In this interactive session you'll learn best practices for cleaning up and maintaining a squeaky-clean Trainual account.

Chris Rohel
Implementation Specialist II, Trainual
Rachel Richardson
Senior Success Coach, Trainual
Emma Anhoury
Success Coach II, Trainual
Shawn Jensen
Senior Success Coach, Trainual
12:30 PM - 1:30 PM

🥪 Lunch

1:30 PM - 2:00 PM

Navigating growth: Insights from Trainual’s most successful customers

Curious about how Trainual’s top customers have leveraged the platform to fuel their growth? Join us for an engaging session where we interview some of Trainual’s most successful users. They’ll share their real-world experiences, strategies that worked, and tips for overcoming challenges.

Katie Copeland
Learning and Development Manager, ProTec Building Services
Rachel Pitts
VP of Operations, Veteran Service Brands
Siobhan Parks
Trainual 2023 Top Customer and Head of Training & Marketing, Repli
2:00 PM - 2:30 PM

🎙️ Special live recording of Inside the Process Podcast

Before entering the venture capital world, Hayfa Aboukier led the Customer Success team at the rocket ship HR payroll company, Gusto, through their most pivotal years of growth. But as a fractional startup advisor, Hayfa also happens to be Trainual's own strategic planning facilitator. So on this special live edition of the Inside The Process podcast, you get to literally go inside the last three years of Trainual's leadership sessions.

Hayfa Aboukier
Startup Advisor | Principal, Range Ventures
Mallory Glessner
Host of Inside the Process
2:30 PM - 3:15 PM

How to build a Trainual content creation machine

Learn the insider tactics to automate content updates, engage your team in content creation, and ensure your Trainual stays the beating heart of your company’s operations. It’s time to stop playing catch-up and start leading the pack with a content machine that works as hard as you do.

Bradford Jones
Director of CX, Trainual
3:15 PM - 3:45 PM

☕ Break

3:45 PM - 4:30 PM

This Is How We Do It: Trainual Executive Panel

Ever wonder how Trainual went from startup to scale-up with lightning speed? Join us for an exclusive, behind-the-scenes look as top Trainual executives peel back the layers on what makes our company tick. Discover the strategies, systems, and culture hacks that have fueled our rapid growth without compromising our core values.

Adam Lovill
VP of Customer Experience, Trainual
Jami Hartmann
VP of Marketing, Trainual
Arash Tadayon
VP of Engineering, Trainual
4:30 PM - 5:00 PM

How To Add 6 Figures In Revenue To Your Business in 2025 By Publishing A Book

Have you ever wondered how authors actually make money from their books? Maybe you're convinced that it's not possible—after all, most traditionally published authors make between 8% and 12% for print copies of their books and most books sell fewer than 5,000 copies. Here's the truth. You CAN make money from your books. In this session, learn the exact launch strategies that author and founder, Mike Acker, has used to earn hundreds of thousands of dollars from his books and how you can leverage your book to grow your authority, income, and business.

Mike Acker
Founder of the Public Speaking School
5:00 PM - 5:15 PM

☕ Break

5:15 PM - 6:00 PM

Q&A w/ Trainual founders Chris and Jonathan Ronzio

One month into launching Trainual, the Ronzio brothers signed up to run a marathon in Antarctica. Yeah, seriously. At the time, they couldn't afford the trip. Nor could they take 3 weeks away from Trainual without it going to zero. Oh, and neither of them had ever even run a marathon. But the waiting list was 5 years long. So they committed to this massive dream and set the intention that when their time came to run this race, they'd be ready. This is that story.

Chris Ronzio
Founder & CEO, Trainual
Jonathan Ronzio
Co-Founder & CMO, Trainual
6:00 - 7:30 PM

🎉 VIP Welcome Party

Get ready for an unforgettable night packed with surprises at an incredible venue! We're thrilled to announce that this event will be held at the Player 15 HQ, home to the Phoenix Mercury's brand-new, state-of-the-art $100M training facility. This stunning location will set the stage for an evening you won't want to miss!

Player 15 HQ & Phoenix Mercury Training Facility
9:00 AM - 5:00 PM

Certified Partner Camp

This immersive, pre-conference workshop is designed to propel Trainual Certified Partners to the next level.

Hosted at Trainual HQ


*If you're a current Trainual Certified Partner, these sessions are included at no additional charge.

Tom Healy
Director of Certified Partner Program, Trainual
Marcus Murphy
Playbook MC & Trainual's VP of BD
9:00 AM - 9:30 AM

☕️ Coffee & Networking

9:30 AM - 9:45 AM

Welcome & Certified partner program updates

Tom Healy
Director of Certified Partner Program, Trainual
9:45 AM - 10:15 AM

Amplifying your message: where, when, & how?

Tom Healy
Director of Certified Partner Program, Trainual
10:15 AM - 11:00 AM

beyond the likes: building a personal brand that drives conversation & business

Marcus Murphy
Playbook MC & Trainual's VP of BD
11:00 AM - 11:15 AM

☕ Break

11:15 AM - 12:00 PM

The Business of you: selling & marketing your expertise

Elizabeth Yarbrough
Founder & Lead Consultant, Untangled
12:00 PM - 12:30 PM

🥪 Lunch

12:30 PM - 1:00 PM

The Art of Client Onboarding: Creating a Seamless Experience

Wendy Tadokoro
Founder of Organising Works
1:00 PM - 1:30 PM

The past, present, & future of trainual

Chris Ronzio
Founder & CEO, Trainual
1:30 PM - 1:40 PM

☕ Break

1:40 PM - 2:10 PM

Storytelling, systems, & strategy: How to turn reputation into revenue

Jonathan Ronzio
Co-Founder & CMO, Trainual
2:10 PM - 2:45 PM

the power of paid discovery sessions

Alyson Caffrey
Founder & CEO, Operations Agency
2:45 PM - 3:00 PM

☕ Break

3:00 PM - 3:45 PM

Designing your perfect practice

Tom Healy
Director of Certified Partner Program, Trainual
3:45 PM - 4:00 PM

closing thoughts & previewing playbook

4:00 PM - 5:00 PM

Bubbles & Brews Partner Networking hour

6:00 PM - 7:30 PM

🎉 VIP Welcome party

Get ready for an unforgettable night packed with surprises at an incredible venue! We're thrilled to announce that this event will be held at the Player 15 HQ, home to the Phoenix Mercury's brand-new, state-of-the-art $100M training facility. This stunning location will set the stage for an evening you won't want to miss!

Player 15 HQ & Phoenix Mercury Training Facility
8:30 AM - 8:40 AM

PLAYBOOK Kick off!

Marcus Murphy
Playbook MC & Trainual's VP of BD
8:40 AM - 9:25 AM

The Secrets to Scaling Your Business Are Hiding In Plain Sight

Chris teaches how to systemize your organization by rethinking how you see it. Learn to organize chaos, create a culture of continuous improvement, scale through simplification, and become a visionary leader.

Chris Ronzio
Founder & CEO, Trainual
9:25 AM - 10:10 AM

How To Build an “Operating System” So Your Business Can Run and Scale Without You

Ryan Deiss
Founder & CEO of The Scalable Company and DigitalMarketer.com
10:10 AM - 10:35 AM

☕ Break + Networking

10:35 AM - 10:55 AM

🔥 Founder fireside

Jaime Nacach
Founder & CEO, Virtual Latinos
Michael Caito
Owner & CEO, Management Action Programs, Inc. (MAP)
10:55 AM - 11:25 AM

The Power of Personal Branding For Leaders

A popular subject on LinkedIn and in the office, personal branding is the most important way to stand out in a crowded marketplace and get eyes on your company! Join award-winning speaker and writer, Goldie Chan, who will go over how to build, grow and sustain a memorable, relatable and unforgettable personal brand and how to use it to get eyes on your company and beyond.

Goldie Chan
Award-winning branding and storytelling writer, speaker and cancer survivor
11:25 AM - 11:55 AM

The Evergreen Campaign: Your 24/7 Strategy for Consistent Growth

Discover the one campaign every brand needs for reliable, long-term results. In this session, eCommerce expert Ezra Firestone—founder of multiple 8-figure brands and a leading authority on digital marketing—reveals how to set up an always-on strategy that delivers steady sales and customer engagement without constant management. Regardless of the industry you're in, you'll learn how to implement a campaign that keeps working, even when you’re not.

Ezra Firestone
CEO of Zipify Apps, BOOM! Beauty, oVertone Color, and Founder of Smart Marketer
11:55 AM - 12:15 PM

🔥 Founder fireside

Russ Perry
Founder & CEO, Design Pickle
Clate Mask
Co-Founder & CEO, Keap
12:15 PM - 1:15 PM

🥪 Lunch + Networking

1:15 PM - 2:00 PM

Daymond John's Keynote

When Daymond John founded FUBU in 1992, he was wearing every hat in the business. In fact, at first, he was making every hat with a sewing needle and a vision! Over the course of the next decade, Daymond scaled FUBU into a multi-billion dollar, global brand. In his inspiring keynote, Daymond shares his winning playbooks, how he learned to take off each hat and scale his business,  mistakes he made so you don't have to, plus what this Shark wants to see in a business before he cuts a check (in or out of the Tank).

Daymond John
Founder of FUBU & star of ABC's Shark Tank
2:00 PM - 2:10 PM

🧘 Moment of movement

Breathe deep or break a quick sweat! Your call.

Marlowe Duran
2:10 PM - 2:40 PM

Courtside chat w/ executives from the Phoenix Suns & Phoenix Mercury 🏀

Join us for a fireside chat with Phoenix Suns and Phoenix Mercury CEO Josh Bartelstein and EVP & CRO Dan Costello. We’ll discuss how the organization continues to set new standards in sports and entertainment including industry-shifting partnerships (like broadcasting Suns and Mercury games to all fans across Arizona), to elevating the fan experience and building a strong organizational culture.

Josh Bartelstein
CEO, Phoenix Suns & Phoenix Mercury
Dan Costello
EVP & CRO, Phoenix Suns & Phoenix Mercury
2:40 PM - 3:00 PM

Increase the Enterprise Value of Your Company

Why do most businesses never sell? For those that do sell, why do the majority not receive the value expected? Come learn the answer to those questions and much more. You’ll learn how to remove dependencies, streamline operations, and build a business to hold the highest value. With experience leading teams of 600+ and earning six placements on the Inc. 5000 list of fastest-growing companies, Casey offers insights valuable to anyone looking to maximize business potential—whether you’re considering a future sale or focusing on sustainable growth.

Casey Clark
CEO & Co-Founder of Cultivate Advisors & Cultivate Brands
3:00 PM - 3:30 PM

The profit edge: Real world strategies to super-size your sales

Did you know 91% of businesses fail within their first 10 years? And it’s not because of bad ideas, marketing, or even bad founders. In this session, Candy draws from 26 years of experience across diverse industries to reveal the systems and strategies that fuel long-term success. She’ll show you how to increase cash flow, build scalable customer acquisition processes, and focus on the key metrics that drive business growth.

Whether you’re looking to enhance operational efficiency or boost your company’s bottom line, you’ll walk away with actionable insights to grow a business that’s scalable, efficient, and profitable.

Candy Valentino
Founder & CEO, Founders Organization
3:30 PM - 4:00 PM

☕ Break + networking

4:00 PM - 4:45 PM

The Art of Doing Everything (Without Sacrificing Anything)

Learn how to execute at the speed of ideas, design your life to attract an abundance of opportunity, and operate at the highest levels without taking any irons out of the fire. Buckle up as we barrel through the whirlwind of ideas that birthed a SaaS company on the Spotify charts and a brand new children's book.

Jonathan Ronzio
Co-Founder & CMO, Trainual
4:45 PM - 5:00 PM

🏆 2024 Customer Awards

5:00 PM - 5:20 PM

Closing Remarks

Chris Ronzio
Founder & CEO, Trainual
Jonathan Ronzio
Co-Founder & CMO, Trainual
5:30 PM - 7:30 PM

🥳 Playbook After-Party

We’re excited to announce that the Playbook 2024 After Party will be hosted at the Player 15 HQ, featuring the Phoenix Mercury’s brand-new, cutting-edge $100M training facility, ensuring the night is one to remember. Make sure you're there to experience it all!

Player 15 HQ & Phoenix Mercury Training Facility
9:00 AM - 12:00 PM

Recharge and reflect: An open house at Trainual HQ

Personal growth is part of the journey. Join us for a half-day recharge session at the Trainual office. This open house is your opportunity to recharge, reflect, and cultivate both personal and professional growth.


🌄 Reset your mindset
Kick off the morning with an optional yoga session or hike up the famous "A" Mountain in Tempe with Trainual founders Chris & Jonathan. It’s your chance to unplug, get grounded, and maybe even uncover that next big “aha” moment.

🥐 Fuel up & connect
We’ll have brunch waiting for you! Grab a bite and dive into real convos with other like-minded pros. Think of it as networking but with a core memory kind of vibe.

🙋 AMA with Trainual leaders
Ever wish you could pick the brains of our Trainual team? Here’s your shot! Our leadership team and certified partners are hosting interactive Ask Me Anything sessions where no question is off-limits. Get direct advice on how to bring fresh energy to the business, your goals, and yourself.

Bonus surprises & unforgettable takeaways
Recharge & Reflect Day isn’t just about winding down—it’s about leveling up. Expect a few surprises, fun takeaways, and moments that make you go, “This is exactly what I needed.

BELIEVE THE hype

People are raving about past Playbook events.
Playbook 2024 Testimonials

about the venue

Enjoy the best of Phoenix
2024 conference location: Warehouse215

Warehouse 215, a historic downtown Phoenix landmark, will be the captivating backdrop for Playbook. Nestled in the city's vibrant warehouse district, this industrial gem exudes a raw, authentic charm. With its convenient location and ample on-site parking, Warehouse 215 offers easy accessibility for guests from all corners of the city.



215 E Grant St, Phoenix, AZ 85004

Recommended hotels:
Trainual Playbook 2024 Location: Warehouse215
Trainual Playbook 2024 Location: Warehouse215
Trainual Playbook 2024 Location: Warehouse215
Trainual Playbook 2024 Location: Warehouse215

register

👋   General admission pass (SOLD OUT)

What’s included:
  • Access to all in-person content and programming November 13-14
  • Invitation to the Playbook After Party on Wednesday, November 13 at 5pm
  • Special experiential opportunities with sponsors

🤝   VIP pass (SOLD OUT)

What’s included:
  • Everything in the General admission pass plus:
  • Reserved front row seating
  • Exclusive meet-and-greets with speakers
  • Access to the VIP welcome party on Tuesday, November 12
  • VIP lounge access

Join the waitlist

🐤 Save with early bird pricing through Aug. 16.

GET ON THE WAITLIST