November 12-14  |  Phoenix, Arizona

3 days that will change your business FOREVER:

🌎 Exclusive workshops from world-class business coaches.

🏀 Tactical playbooks for business growth.

🤝 Real-life networking with other high-growth companies.

Register now

What is playbook?

Playbook isn't your average conference.

We're talking must-steal strategies, hands-on building, and real-time results.

Who's this event for? 🙋

🧰 Company builders and operations experts.

Do you believe in the power of operations in building a thriving business? Playbook shows you how to write your winning playbook.

💼 Founders and their executive leaders.

Ready to scale? Your team will leave inspired and aligned with the immediate changes you can make in your business.

⚙️ Anyone ready to harness the power of systems and processes.

Dreaming of streamlined processes, peak efficiency, and an empowered team? Playbook will give you the winning plays for operational excellence.

What to expect during your Playbook experience? 🎟️

✍️ Exclusive hands-on workshops for building a better business.

Master your skills through interactive workshops and put learnings into action.

💪 Hard-hitting advice from badasses who've been there, crushed that.

Gain actionable insights from industry titans and Trainual masterminds.

🏀 Battle-tested playbooks to transform into a lean, mean, growth machine. 

Gain actionable insights from industry titans and Trainual masterminds.

🤝 Real-life networking with other high-growth companies.

Forge unforgettable networking connections with like-minded peers.

Featuring

Daymond John
Founder of FUBU & star of ABC's Shark Tank
Josh Bartelstein
CEO, Phoenix Suns & Phoenix Mercury
Chris Ronzio
Founder & CEO, Trainual
Jonathan Ronzio
Co-Founder & CMO, Trainual
Hayfa Aboukier
Startup Advisor | Principal, Range Ventures
Marcus Murphy
Playbook MC & Trainual's VP of BD
Sasha Robinson
VP of People, Trainual
Dan Costello
EVP & CRO, Phoenix Suns & Phoenix Mercury

agenda overview

10:00 AM - 4:00 PM

Certified Partner Camp

This immersive, pre-conference workshop is designed to propel Trainual Certified Partners to the next level.

Sessions will be announced soon!

*If you're a current Trainual Certified Partner, these sessions are included at no additional charge.

Tom Healy
Director of Certified Partner Program, Trainual
Shawn Jensen
Senior Success Coach
2:00 PM - 6:00 PM

Trainual Customer Workshops

In this half-day workshop, we'll dive deep into practical tips and tricks to get more out of Trainual.  

*If you’re a current customer, these sessions are included at no additional charge.

Bradford Jones
Director of CX
Shawn Jensen
Senior Success Coach
6:00 - 7:30 PM

🎉 VIP Welcome Party

8:45 AM - 9:00 AM

PLAYBOOK Kick off!

Marcus Murphy
Playbook MC & Trainual's VP of BD
9:00 AM - 9:30 AM

The Secrets to Scaling Your Business Are Hiding In Plain Sight

Chris teaches how to systemize your organization by rethinking how you see it. Learn to organize chaos, create a culture of continuous improvement, scale through simplification, and become a visionary leader.

Chris Ronzio
Founder & CEO, Trainual
9:30 AM - 10:15 AM

Daymond John's Keynote

When Daymond John founded FUBU in 1992, he was wearing every hat in the business. In fact, at first, he was making every hat with a sewing needle and a vision! Over the course of the next decade, Daymond scaled FUBU into a multi-billion dollar, global brand. In his inspiring keynote, Daymond shares his winning playbooks, how he learned to take off each hat and scale his business,  mistakes he made so you don't have to, plus what this Shark wants to see in a business before he cuts a check (in or out of the Tank).

Daymond John
Founder of FUBU & star of ABC's Shark Tank
10:15 AM - 10:45 AM

☕ Break

10:45 AM - 11:30 AM

Working IN Vs. Working ON The Business (The Owner/Operator Relationship)

11:30 AM - 12:00 PM

How to Use Your Personal Brand to Put Your Company On People's Radar

12:00 PM - 1:00 PM

🥪 Lunch

1:00 PM - 1:30 PM

Courtside chat w/ the CEO & CRO of Phoenix Suns & Phoenix Mercury 🏀

After a tumultuous twenty years under prior ownership, Mat Ishbia acquired the Phoenix NBA and WNBA teams for $4 billion dollars in 2022. Today, Ishbia's Player15 Group sports empire is expanding along with his ambitions that Phoenix sports sets the new standard everywhere. Join the Suns and Mercury CEO and CRO for the inside scoop on basketball operations, how they're re-energizing a legacy, what partnerships mean to their org, and much more.

Josh Bartelstein
CEO, Phoenix Suns & Phoenix Mercury
Dan Costello
EVP & CRO, Phoenix Suns & Phoenix Mercury
1:30 PM - 2:15 PM

🎙️ Special live recording of Inside the Process Podcast

Before entering the venture capital world, Hayfa Aboukier led the Customer Success team at the rocket ship HR payroll company, Gusto, through their most pivotal years of growth. But as a fractional startup advisor, Hayfa also happens to be Trainual's own strategic planning facilitator. So on this special live edition of the Inside The Process podcast, you get to literally go inside the last three years of Trainual's leadership sessions.

Hayfa Aboukier
Startup Advisor | Principal, Range Ventures
Mallory Glessner
Host of Inside the Process
2:15 PM - 2:25 PM

🧘 Moment of movement

Breathe deep or break a quick sweat! Your call.

Marlowe Duran
2:25 PM - 2:55 PM

10 Timeless Training Tips (and the Hundreds that Had To Change!)

3:25 PM - 3:45 PM

Founder fireside

Announcing soon!

3:45 PM - 4:05 PM

Founder fireside

Announcing soon!

4:05 PM - 4:55 PM

The Art of Doing Everything (Without Sacrificing Anything)

Learn how to execute at the speed of ideas, design your life to attract an abundance of opportunity, and operate at the highest levels without taking any irons out of the fire. Buckle up as we barrel through the whirlwind of ideas that birthed a SaaS company on the Spotify charts and a brand new children's book.

Jonathan Ronzio
Co-Founder & CMO, Trainual
4:50 PM - 5:00 PM

Closing Remarks

Chris Ronzio
Founder & CEO, Trainual
Jonathan Ronzio
Co-Founder & CMO, Trainual
5:00 PM - 7:00 PM

🥳 Playbook Party w/ special musical guest

8:45 AM - 9:00 AM

Day 2 Welcome

Marcus Murphy
Playbook MC & Trainual's VP of BD
9:00 AM - 9:30 AM

Keynote Session

Announcing soon!

9:30 AM - 10:00 AM

Top Lessons Learned From Running the Business AND the Antarctica Marathon

One month into launching Trainual, the Ronzio brothers signed up to run a marathon in Antarctica. Yeah, seriously. At the time, they couldn't afford the trip. Nor could they take 3 weeks away from Trainual without it going to zero. Oh, and neither of them had ever even run a marathon. But the waiting list was 5 years long. So they committed to this massive dream and set the intention that when their time came to run this race, they'd be ready. This is that story.

Chris Ronzio
Founder & CEO, Trainual
Jonathan Ronzio
Co-Founder & CMO, Trainual
10:00 AM - 10:30 AM

☕ Break

10:30 AM - 11:00 AM

How To Build A "Best Place To Work" (4 Years In a Row)

Sasha Robinson
VP of People, Trainual
11:00 AM - 11:20 AM

Founder fireside

Announcing soon!

11:20 AM - 11:40 AM

Founder fireside

Announcing soon!

11:40 AM - 12:40 PM

🥪 Lunch

12:40 PM - 1:30 PM

This Is How We Do It (Hiring, Harvard, and High Performing Teams)

1:30 PM - 2:20 PM

Keynote Session

Announcing soon!

2:20 PM - 2:40 PM

🎉 Send off & closing celebration

Featuring a very special guest

Chris Ronzio
Founder & CEO, Trainual
Jonathan Ronzio
Co-Founder & CMO, Trainual

BELIEVE THE hype

People are raving about past Playbook events.

GET ON THE WAITLIST

register

🐤 Save with early bird pricing through Aug. 16.

👋   General admission pass

What’s included:
  • Access to all in-person content and programming November 13-14
  • Invitation to the Playbook After Party on Wednesday, November 13 at 5pm
  • Special experiential opportunities with sponsors

🤝   VIP pass

What’s included:
  • Everything in the General admission pass plus:
  • Reserved front row seating
  • Exclusive meet-and-greets with speakers
  • Access to the VIP welcome party on Tuesday, November 12
  • VIP lounge access