• ON-DEMAND NOW

  • This year's can't miss small biz event is now on-demand.

    Whether you need strategies to scale big, marketing ideas that really resonate, or hot tips on anything else small biz, Playbook 2021 has you covered! 
    And you can watch the event on-demand now for free.
  • FEATURING

    Gary Vaynerchuk

    Chairman of VaynerX and CEO of VaynerMedia

    Gary Vaynerchuck (AKA GaryVee) is a serial entrepreneur, serving as the Chairman of VaynerX and CEO of VaynerMedia. And he has built his career by recognizing what's up-and-coming in culture.

     

    Self-dubbed a "purebred entrepreneur," Gary successfully started a lemonade franchise at age 7. And when he saw the internet was a land-grab opportunity in the late '90s, he pivoted his father's local liquor store into one of the world's premier e-commerce platforms.

     

    Today, Gary helps brands leverage consumer attention through his full-service advertising agency, VaynerMedia. As well as acts as a prolific angel investor with companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber on his portfolio.

    Shaquille O'Neal

    4x NBA champion

    Shaquille O'Neal is considered one of the best basketball players in NBA history. Weighing around 325 pounds, the 7 footer's larger-than-life personality and powerful athleticism built him one of the most passionate fan bases in sports and entertainment.

    But Shaq is more than just one of the most celebrated athletes of all time. He has also owned 150 car washes, 40 fitness centers, 17 Auntie Anne's Pretzels, several Las Vegas nightclubs, and - at one point - over 10% of the Five Guys franchise portfolio.

     

    He is also an investor focusing on partnerships with businesses and organizations he aligns himself with such as Alkaline 88. If there's anyone that knows about building scalable businesses, it's Shaq.
     

  • SPEAKERS

    Sharing the virtual stage are the people behind today's leading companies, including:

  • David Heath

    Co-Founder & CEO,
    Bombas

     

    In 2012, David set out to create the best performing, most comfortable sock. Since then, his socks have been featured on ABC's Shark Tank, NBC's TODAY, The New York Times, and more. David was named EY Entrepreneur of the Year in 2017.

    Daina Trout

    Co-Founder & Chief Mission Officer
    Health-Ade Kombucha

    Daina cofounded Health-Ade in 2012, determined to brew the best tasting, highest quality kombucha. Under her fearless leadership, the company scaled from local farmers' markets into a now three-year category leader.

    Priscilla Tsai

    Founder & CEO,
    Cocokind

     

    Starting her career on Wall Street, Priscilla always saw herself starting a business. Just not a skincare one. Today, her company, Cocokind, has seen massive success by offering affordable, vegan skincare products for acne-prone skin.

    Kevin Marasco

    CMO,
    Zenefits

     

    Kevin is the author of People Operations and an accomplished marketing exec. Before Zenefits, he served as CMO at HireVue, VP of Brand & Digital Marketing at Taleo, and SVP of Marketing & Sales Support at Vurv Technology.

    Meghana Reddy

    VP of People & Operations, Loom
     

    Passionate about well-run teams, Meghana knows how to get the right team in place and create the environments they need to be successful. She previously served in people ops roles at Framer, Catawiki, and NerdWallet. As well as advised at places like Pinterest, Venmo, LinkedIn, and Intuit.

    Michele Bousquet

    Chief People Officer,
    Strava

     

    Named one of the 30 World-Changing Women in Conscious Business, Michele believes in creating people-first cultures where understanding and human connections enhance excellence and high performance. In addition to Strava, she has held various people and culture roles at Brandless and GoPro.

    Dan Martell

    Managing Partner,
    High Speed Ventures

     

    Dan is a serial entrepreneur, award-winning angel investor (with Intercom and HubSpot on his portfolio), and executive coach focused exclusively on B2B SaaS companies. He currently works with founders from ClickFunnels, Proposify, Carrot, and more, helping them scale their businesses.

    Andrew Chau

    Co-Founder & CEO,
    Boba Guys

     

    Andrew co-founded Boba Guys - one of the country's most popular bubble tea shops with locations in San Francisco, Los Angeles, and New York. But this isn't his first rodeo. Andrew started and exited his first startup in 2011 and has since become an angel investors for other consumer-driven businesses. He is also the author of The Boba Book.

    Devin Bramhall

    CEO,
    Animalz

     

    Devin is CEO at Animalz, a remote content marketing agency in hyper-growth mode. She is also the founder of the Master Slam, a poetry slam-style debate about startups and tech. Passionate about all things storytelling, she teaches a "How to Use Storytelling to Get What You Want" workshop at General Assembly and Startup Institute.

    Gino Wickman

    Author & Creator of Entrepreneurial Leap
     

    Gino has an obsession for learning what makes entrepreneurs and businesses thrive. Since building EOS Worldwide, one of the largest business coaching companies in the world, he is now devoting his time toward helping entrepreneurs get a jump-start on taking their entrepreneurial leap,.

    Chris Ronzio

    Founder & CEO,
    Trainual

     

    Chris is on a mission to help business leaders do more of what they love. He's the founder and CEO of Trainual, author of The Business Playbook, and host of the Fastest Growing Companies and Organize Chaos podcasts. This year, he was named an EY Entrepreneur of the Year.

    Jonanthan Ronzio

    CMO,
    Trainual
     

    Jonathan is a different breed of marketing leader—simultaneously a high altitude mountaineer, award-winning filmmaker, host of The Stokecast, and singer/songwriter. As CMO of Trainual, he draws inspiration from wild, creative places to fuel a fresh take on B2B marketing.


  • SESSIONS

     

    WHAT IS A PLAYBOOK?

    Chris Ronzio, Founder & CEO - Trainual
    Jonathan Ronzio, CMO - Trainual

    Kick-off the day with Trainual CEO Chris Ronzio and CMO Jonathan Ronzio for a quick welcome.

    On-demand now

    LIVE Q&A
    WITH GARY VAYNERCHUK

    What's GaryVee's playbook for scaling his empire? Come ready to ask! This live moderated Q&A with one of today's leading business minds is sure to light a fire under your marketing, sales, operations, and people strategies.

    On-demand now

    HOW TO CRAFT A COMPELLING COMPANY STORY

    Priscilla Tsai, Founder & CEO - Cocokind
    Daina Trout, Co-Founder - Health-Ade Kombucha

    Every brand has a story. And if you don't own your narrative, someone else will. The same goes if you don't tell your story right. So, we're looking at today's most engaging brands and breaking down the building blocks that make their stories so memorable. You'll walk away with the blueprints to apply those same building blocks to your company's story.

    On-demand now

    WHY MANAGING PEOPLE IS THE HARDEST PART OF SCALING A BUSINESS

    Andrew Chau, Co-Founder & CEO - Boba Guys
    Kevin Marasco, CMO - Zenefits
    Devin Bramhall, CEO - Animalz

    Most people think, "if you want something done right, you have to do it yourself." But if you want to build a scalable business, that's not true. You have to learn to hand things off. Meet the people behind some of the fastest-growing companies and hear how they delegated, trained, and scaled their team - without killing their company culture along the way.

    On-demand now

    THE PEOPLE PLANNER PROCESS

    Dan Martell , Managing Partner - High Speed Ventures

     

    All your hard work is paying off, and your team is growing. But do you have the right people in the right positions? Join one of the world’s top business coaches in an exercise for people planning. Dan will guide you through his proven People Analyzer, High Octane Team Outline, and Accountability Chart.

    Unavailable on-demand

    SURPRISE MUSICAL PERFORMANCE

    All we're going to say is that you don't want to miss this.

    On-demand now

    RIPPING DOWN RED TAPE: CREATING POLICIES THAT ACTUALLY WORK

    Meghana Reddy, VP of People & Operations - Loom
    Michele Bousquet, Chief People Officer - Strava

    Got useless office policies that don't do anything but get in the way? You're not alone. Luckily, there's an easy fix! Join today's top people leaders for a candid conversation about why too much red tape fuels frustration and inhibits growth. Plus, learn when you should create proactive policies (and when you should wait to see if they're needed).

    On-demand now

    THE KEY TO BUILDING REPEATABLE, SCALABLE SYSTEMS? TRUST THE PROCESS

    David Heath, Co-Founder & CEO - Bombas

    You might have the right people. But without the right processes, you're rolling the dice every day your business operates. That's because everyone is doing things their own way. Not the best way. And definitely not the same way. Hear how today's top CEOs turned their businesses into scalable machines - ones that guaranteed the same results every time.

    Unavailable on-demand

    LIVE Q&A
    WITH SHAQUILLE O'NEAL

    Shaq owns 150 car washes, 40 fitness centers, 17 Auntie Anne's Pretzels, several Las Vegas nightclubs, and - at one point - over 10% of the Five Guys franchise portfolio. Just to name a few of his recent ventures. Finish the day with a live Q&A that's all about how this legend approaches small business success on a massive scale. (And don't forget to bring all your burning questions!)

    On-demand now

    AFTER PLAY: WILL YOUR BUSINESS BE SUCCESSFUL?

    Gino Wickman, Author of Traction & Creator of Entrepreneurial Leap

    In this session, hear from Gino Wickman author of the highly acclaimed business book, Traction, break down his playbook for what makes an entrepreneur and business more likely to stick around. By the end of this exclusive After Play, you'll know whether or not you're on the right track, what's holding you back, and how to jump-start your business success.

  • GET THE REPLAYS